Developing and launching an E-commerce site

BUSINESS CHALLENGE

A leading French intimate apparel company in the luxury market was interested in capitalizing on the growth of the e-commerce distribution segment in the US and in developing a digital marketing strategy to generate additional customer engagement.

TRANSMARK APPROACH

To develop an entirely new market segment while continuing in focus on its core business, client partnered with Transmark Partners to build and manage its online store operation and digital marketing program.

RESULTS

Client successfully launched its online boutique and achieved all major KPI. Dedicated Transmark staff with digital and retail marketing skills are continuing to work as an extension of the company to manage all E-commerce and digital activities smoothly and profitably.